http://www.oxyfish.com/wordpress/2008/03/26/everybody-agrees-online-brand-advertising-is-broken/ Ruminations of a Startup CEO Thu, 11 Mar 2010 04:18:42 -0800 http://wordpress.org/?v=2.8 hourly 1 http://www.oxyfish.com/wordpress/2008/03/26/everybody-agrees-online-brand-advertising-is-broken/comment-page-1/#comment-74299 Keshavaya Hamsaaya Thu, 19 Feb 2009 12:44:47 +0000 http://www.oxyfish.com/wordpress/2008/03/26/everybody-agrees-online-brand-advertising-is-broken/#comment-74299 A SUPPORTED BY THE DEVELOPER TOOLS? It was interesting. You seem very knowledgeable in ypour field. A SUPPORTED BY THE DEVELOPER TOOLS? It was interesting. You seem very knowledgeable in ypour field.

]]> http://www.oxyfish.com/wordpress/2008/03/26/everybody-agrees-online-brand-advertising-is-broken/comment-page-1/#comment-34527 Satya Patel Thu, 27 Mar 2008 05:53:16 +0000 http://www.oxyfish.com/wordpress/2008/03/26/everybody-agrees-online-brand-advertising-is-broken/#comment-34527 Although I wouldn't claim to be an expert, I too recently wrote a post on this subject (http://tinyurl.com/2tf3ht). To me, the success of online brand advertising is predicated on marketers reworking the traditional models of both creative execution and measurement. Ads can be much more entertaining, useful, engrossing, etc., if new technologies like widgets and dynamic rich media are utilized effectively. Better creatives will lead people to think beyond the click. Although I wouldn’t claim to be an expert, I too recently wrote a post on this subject (http://tinyurl.com/2tf3ht). To me, the success of online brand advertising is predicated on marketers reworking the traditional models of both creative execution and measurement. Ads can be much more entertaining, useful, engrossing, etc., if new technologies like widgets and dynamic rich media are utilized effectively. Better creatives will lead people to think beyond the click.

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