Archive for June, 2016

AppNexus Strikes Back!

Wednesday, June 1st, 2016

Love the headline from this AdExchanger article: AppNexus Strikes Back Against Google’s Attempt To End Header Bidding. With some nice quotes from yours truly:

“Everything starts as a hack and becomes more and more stable and built into the infrastructure,” said Shields, the father of early ad server NetGravity, which was bought by DoubleClick. In its first iterations, the ad server had some hack-like qualities to it, he remembered.