Header Bidder redux

A couple of recent articles on header bidding, with a few quotes from yours truly. The first announces our mobile header bidding solution called Mobile PriceCheck, which is great for increasing yield on apps and mobile web:

http://adexchanger.com/mobile/appnexus-tosses-its-mobile-header-bidding-solution-into-the-ring/

The second is about header bidder wrappers like prebid.js, which we believe is a tech that should be open source and standard, because that levels the playing field and allows innovation on top:

http://adexchanger.com/ad-exchange-news/header-bidding-wrappers-another-step-toward-the-end-of-the-waterfall/

Enjoy!

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