Header Bidding Smackdown at IAB

Here’s a clip from the much-anticipated debate between me and Jonathan Bellack of Google about header bidding. I have a great deal of respect for Jonathan, but his views are colored by the fact that Google has little to gain and much to lose as header bidding takes off. Marketingland called this one of the hot topics of the conference. As you can hear from this clip, he is trying his hardest to slow it down, but it seems inevitable at this point.

 

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