Archive for November, 2015

Introducing the AppNexus Publisher Suite

Saturday, November 14th, 2015

I had the great privilege of introducing the AppNexus Publisher Suite at our Summit in NYC this November. This was the culmination of over 2 years of work and hundreds of millions of dollars of investment. I could not be prouder of the team that built this together.

Coming Full Circle on Viewability

Thursday, November 5th, 2015

The anti-viewability guy (me) comes around and talks about some things that we need to do to make viewability work.

Header Bidding Smackdown at IAB

Wednesday, November 4th, 2015

Here’s a clip from the much-anticipated debate between me and Jonathan Bellack of Google about header bidding. I have a great deal of respect for Jonathan, but his views are colored by the fact that Google has little to gain and much to lose as header bidding takes off. Marketingland called this one of the hot topics of the conference. As you can hear from this clip, he is trying his hardest to slow it down, but it seems inevitable at this point.