OpenDirect released to public!

After more than a year of work, we finally released the OpenDirect standard to the public. Whew!

Here’s the official press release from the IAB, including the following money quote from yours truly: “We are excited to unveil the work we’ve been doing with AOL, Microsoft, and Yahoo to further our collective mission to make it easier for all premium publishers to increase efficiency and grow revenue,” said Tom Shields, Co-Founder and Chief Strategy Officer, Yieldex. “This standard will enable agencies to efficiently and easily buy premium inventory from some of the industry’s most desirable properties.”

They have a resource center at, which has the full spec and commentary.

Here’s a nice explainer article. And MediaPost covered it as well.

Now we just need to get everyone to implement it…

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