Archive for July, 2013

A Discussion of Programmatic Direct

Wednesday, July 3rd, 2013

I had a nice conversation with one of Skip Brand’s folks about Programmatic Direct, and they captured it nicely in this post. I’m still beating the drum – along with many others – that RTB is not taking over the world, despite the number of column-inches devoted to it. I got a couple of nice kudos from folks on twitter, including this one:

 

http://www.mediapost.com/publications/article/203806/programmatic-direct-as-interesting-compromise-a.html