Taking the plunge – moving from VC (back) to entrepreneur
I have big news: I’m going on leave from Woodside Fund to become CEO of a brand-new startup called Yieldex. We are developing online ad optimization and inventory management technology targeting publishers and ad networks with a focus on display advertising. Yieldex was founded by Doug Cosman, a MatchLogic guy who has invented some amazing technology for inventory management and ad optimization. As it happens, I wrote a paper on this topic a while back, and considered it as a PhD thesis topic before I was seduced by the Dark Side of venture capital. So when I saw this technology, I saw a unique opportunity for me to jump back into the game.
We just raised our Series A, from Sequel Ventures, First Round Capital, and Woodside Fund. I am now building out the team, and starting to sign beta customers.
Watch this space for more entries on what it’s like to transition from VC to entrepreneur. It’s great to be back!