One of the most amazing examples of the kind of spontaneous work group that we’re likely to see in the future is the Office 2.0 conference. The brain child of Ismael Ghalimi, who has been writing the popular IT|Redux blog, it seems it was originally conceived as a meetup of a few folks interested in the concept. However, as Ismael wrote about the idea, the event seemed to take on a life of its own. The Enterprise Irregulars, a group of bloggers that have been invited to several conferences together, got involved and really helped the idea take off.
As I understand it, the site was actually created by SiteKreator before they talked to Ismael – they bought the domain, created the site, and presented it to him. A number of luminaries expressed interest in speaking, and even more importantly, a bunch of companies wanted to sponsor the event. Ismael was able to delegate much of the work, and even better, automate nearly every aspect using services, as described in the blog. As he says, with typical understatement: “Blogs can be pretty effective marketing tools nowadays.”
I’ll be at the conference, and I think it will be very worthwhile. Hope to see you there.